← Appleton Advisors§ Journal
Short essays from the desk.
Published infrequently, written by partners, edited for brevity. No tactics articles; no listicles.
What a fractional CFO actually does (and does not).
The ten things a good one owns — and the ten things they refuse to — before the quarter closes.
The five numbers investors actually read.
Most board decks are 38 slides. The important ones fit on the first two — and we have the receipts.
When to outgrow your fractional desk.
We design for our own obsolescence. Here is the checklist we use to know when it is time.